Don’t Hire a Marketer. Hire Results
Why Smart Startups Are Choosing Fractional CMOs
🎯 Founders Don't Need More "Marketing." They Need Results
Let's be honest. If you're a startup founder, the last thing you need is another marketing agency making vague promises or a strategist buried in slide decks.
You need traction. Leads. Customers. Revenue.
But hiring a full-time CMO? It's slow, expensive, and risky.
💡 That's why more and more founders are turning to a smarter alternative: the Fractional CMO. It's like hiring a co-founder with proven marketing chops, minus the $200K salary and 6-month recruitment cycle.
🤔 What Is a Fractional CMO? (And What They're Not)
A Fractional CMO is a part-time, high-impact marketing leader who works with startups and scaleups to drive growth across both strategy and execution.
They're NOT:
💡 Think: senior talent, startup mindset, flexible cost.
Fractional CMOs bring battle-tested experience without the $150K+ price tag or year-long commitment.
⚡ What Does a Fractional CMO Actually Do?
Here's what a good Fractional CMO handles:
📊 Real Results Example
A B2B SaaS startup hired a fractional CMO through Brainito. Results in 30 days:
📈 Why Startups Choose Fractional CMOs
Startups are ditching full-time CMOs. Here's the data that shows why:
| Attribute | Full-Time CMO | Fractional CMO |
|---|---|---|
| Salary | $120K–$250K+ | $2K–$8K/month |
| Time to Hire | 2 to 4 months | 3 to 7 days |
| Commitment | Full-time | Flexible |
| Equity Required | Often | Optional |
🎯 Key Benefits
🎯 Is a Fractional CMO Right for Your Business?
Perfect For:
❓ Quick Self-Assessment
You might be overdue for a fractional CMO if you're:
- Burning ad spend with no ROI
- Team needs direction and alignment
- Unsure what to do next with growth
🔍 How to Hire a Great Fractional CMO
What to Look For
Key Interview Questions
- "What's your playbook for generating leads in my space?"
- "How do you prioritize experiments and channels?"
- "How do you operate on lean budgets?"
📊 Real Results: When You Get It Right
Case Study: Startup X + Brainito Fractional CMO
That's the power of the right person owning your growth.
💰 Pricing: How Much Does a Fractional CMO Cost?
It's not about hours. It's about outcomes. And if a CMO brings in $50K per month in new revenue, does it matter if they're part-time?
Consultant Level
Strategy and audits
Full Fractional CMO
Ownership and execution
Equity + Cash
For funded startups on budget
🎯 Don't Hire a CMO. Hire Outcomes.
Great startups don't just do marketing. They focus on revenue engines.
That's what a great fractional CMO brings: strategy, execution, and accountability.
Don't waste time hunting for unicorns. Get a battle-tested leader who acts like a co-founder, but costs less than your intern's salary in Silicon Valley.
Get Your Fractional CMO in 72 Hours
📌 Skip the long hiring cycles
📌 No retainers. No headhunters
📌 Just 3 to 5 vetted CMOs, matched to your niche
